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Results for 'Integral Ad Science'
By
afaqs! news bureau
Digital
IAS extends Brand Safety and Suitability metrics to YouTube's Performance Max and Demand Gen campaigns
Global advertisers can now use IAS brand safety for YouTube’s Performance Max and Demand Gen, as part of Total Media Quality.
By
afaqs! news bureau
Digital
IAS partners with Pinterest and Reddit to provide AI-driven measurement to advertisers
IAS's Total Media Quality product suite will be available for Reddit advertisers later this year.
By
afaqs! news bureau
MarTech
Moj and ShareChat partner with Integral Ad Science
IAS will provide advertisers with independent measurement powered by the Open Measurement Software Development Kit.
By
Ubaid Zargar
MarTech
An overview of martech space from the lens of Integral Ad Science
As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
By
afaqs! news bureau
Digital
Integral Ad Science collaborates with Netflix on its Ad verification programme
The Netflix IAS verification programme is currently active across all platforms and in all 12 countries.
By
afaqs!
Companies
Teads enhances brand suitability capabilities through partnership with Integral Ad Science
New collaboration enhances Teads’ ability to avoid unsuitable content while maximising reach for advertisers and supporting quality journalism.
By
afaqs! news bureau
People Spotting
Integral Ad Science appoints Khurrum Malik as Chief Marketing Officer
Malik will be based in New York and report directly to Yannis Dosios, chief commercial officer.
By
afaqs! news bureau
Media
Netflix brings in DoubleVerify and Integral Ad Science as measurement partners
Netflix picked these companies to ensure ads will run where they’re supposed to and that they conform to industry standards.
By
afaqs! news bureau
People Spotting
Integral Ad Science names Thomas V. Joseph as Chief Technology Officer
Joseph's appointment to the CTO role follows the recent announcement of Yannis Dosios as Chief Commercial Officer.
By
Namah Chawla
Advertising
Decoding the brand safety paradox
Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more.
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