The campaign executed by Sociowash aims to foster dialogue on women's empowerment, well-being, safety, and security.

The campaign is a dig on the unfair societal constructs and norms set up for women.

Learning and unlearning societal conditioning is incredibly hard; can ads set 30-second examples?

The brand celebrated its 20th anniversary in India in 2024 and unveiled a new brand slogan, ‘More Creation, More Possibilities’.

The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.

The company has also introduced 'Ai-tem', an artificial intelligence tool to recommend appropriate and empowering language when referring to women in music.

The ad is rolled out in collaboration with Green Chutney Films.

The campaign highlights the company's commitment to empowering women and acknowledges their pivotal role in driving success.

The campaign spotlights the stark contrast in responses to common travel questions as men face questions traditionally posed to women travellers.