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Results for 'Kaun banega crorepati'
By
afaqs! news bureau
Marketing
IDFC FIRST Bank is the banking partner of Sony LIV's 'Kaun Banega Crorepati' season 16
The bank will get comprehensive branding rights, including the presentation of branded cheques to the winners and interactive assets on KBC Play Along.
By
Benita Chacko
Media
Can Sony LIV raise MasterChef India's stature to rival KBC's?
Ranjana Mangla, head ad revenue, Sony LIV, speaks about the culinary show's exclusive streaming on the OTT platform.
By
Benita Chacko
Media
How KBC has set the standard for brand integrations with sponsors like Hyundai, Asian Paints, and more
The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.
By
Benita Chacko
Media
How brands play Kaun Banega Crorepati for millions of views
The format makes it a favourite for brand integrations. It also keeps them subtle so the audience does not mind their presence in the show.
By
Benita Chacko
Media
What's the secret behind KBC's magical run all these years?
1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
By
Anirban Roy Choudhury
Advertising
“Coming up with a better version of KBC campaign is writer’s nightmare”: Nitesh Tiwari
Director of 'Dangal', 'Chhichhore' continues with his association with Kaun Banega Crorepati, speaks after releasing part-1 of season 13-campaign.
By
Anirban Roy Choudhury
Advertising
“I filmed a scratch with my daughter as DOP and then sent it to Mr. Bachchan”: Nitesh Tiwari, on KBC promo
The director of Dangal has created a new campaign for Kaun Banega Crorepati... from his home. We spoke to him about the process
By
Ashwini Gangal
Advertising
Remembering Air India's Maharaja on the sets of KBC
When Big B saluted Air India while filming Kaun Banega Crorepati...
By
afaqs
Marketing
Amazon's marketing effort for 'Breathe' is at par with Bigg Boss, KBC
By
afaqs
Media
GEC Watch: Zee TV tops Urban market
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