Results for 'Kaun banega crorepati'

Media

Can Sony LIV raise MasterChef India's stature to rival KBC's?

Ranjana Mangla, head ad revenue, Sony LIV, speaks about the culinary show's exclusive streaming on the OTT platform.
Media

How KBC has set the standard for brand integrations with sponsors like Hyundai, Asian Paints, and more

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.
Media

How brands play Kaun Banega Crorepati for millions of views

The format makes it a favourite for brand integrations. It also keeps them subtle so the audience does not mind their presence in the show.
Media

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
Advertising

“Coming up with a better version of KBC campaign is writer’s nightmare”: Nitesh Tiwari

Director of 'Dangal', 'Chhichhore' continues with his association with Kaun Banega Crorepati, speaks after releasing part-1 of season 13-campaign.
Advertising

“I filmed a scratch with my daughter as DOP and then sent it to Mr. Bachchan”: Nitesh Tiwari, on KBC promo

The director of Dangal has created a new campaign for Kaun Banega Crorepati... from his home. We spoke to him about the process
Advertising

Remembering Air India's Maharaja on the sets of KBC

When Big B saluted Air India while filming Kaun Banega Crorepati...
Marketing

Amazon's marketing effort for 'Breathe' is at par with Bigg Boss, KBC

Media

GEC Watch: Zee TV tops Urban market

Interviews

"Each scene is like an ad film for me": Ashwiny Iyer Tiwari, director, Nil Battey Sannata