The campaign introduces Kotak Life’s Guaranteed Wealth Builder Plans to address consumer concerns about investments.

The campaign has two 60-second films that celebrate all life advisors and bank relationship managers who are helping millions to secure their families’ future and achieve their financial goals.

‘Soch Ke Liya Hai’ campaign encapsulates that young Indians know how to make conscious, responsible decisions with Kotak Protect India.

iProspect India will offer its services to Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

Kotak Life's Poora Plan has been conceptualised and executed by Wunderman Thompson