The one-month-long campaign will feature across metro, mini metros, and small towns.

The campaign ‘Trends with Benefits’ showcased real denim, crafted by master tailors and fabricators.

The campaign, aimed at teasing the largest seat ever built on a family scooter.

The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers.

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovation.

Yuvrraj Agarwaal and Satyabrata Das have been promoted as Chief Strategy Officer and Chief Alliance Officer respectively.

The brand also recently forayed offline with the launch of its entire range of products across Delhi NCR.

The experience zone is a unique fusion of technology and tradition where users can don the Chozha collection.

The industry-first interactive anamorphic installation which helps bring these videos alive is created by Inventech, a Laqshya Media Group company.