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Results for 'Lay's'
By
afaqs! news bureau
Advertising
Lay's, Maggi, Zomato: Brands pour in to celebrate World Environment Day 2024
Coca-Cola, KFC, Lee Cooper, DS Group, and more have also contributed to the environmental awareness.
By
afaqs! news bureau
Influencer Marketing
Foodphamer’s ‘Label Padhega India’ initiative combats false marketing claims; urges companies to provide better quality products
He has roped in a number of celebrities and influencers to drive the message to a larger audience.
By
afaqs! news bureau
Marketing
Lay's debuts 'Lay’s Shapez' sub-brand, launches its first heart-shaped chip
The brand has introduced its first-ever potato-based sweet flavour chip 'Shapez Heartiez'.
By
afaqs! news bureau
Advertising
Football fans share Lay's with David Beckham and Thierry Henry at UEFA 2024
The brand also launched Lay’s Detector, utilising Meta tech to reward fans with prizes, exclusive content, and UCL Men’s Finals tickets.
By
Ubaid Zargar
Advertising
Here is how a viral reel turned into a Lay’s collab for Bunshah
Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.
By
Ubaid Zargar
Advertising
What’s with the true-to-life ads that aren’t so true after all?
As brands strive for authenticity, are these organic-looking ads up to the mark?
By
afaqs! news bureau
Advertising
Dhoni pays surprise home visits to fans in the new Lay's campaign
The latest brand campaign ‘No Lay’s, No Game’ highlights that a match is incomplete without Lay's chips.
By
afaqs! news bureau
Advertising
PepsiCo’s latest TVCs spice up Lay's, Kurkure, and Doritos’ Sizzlin’ Hot lineup
The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.
By
afaqs! news bureau
Advertising
Google, McDonald's, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success
As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.
By
afaqs! news bureau
Advertising
Rajkummar Rao emphasizes on avoiding last-minute snacking emergencies by stocking up Lay’s
The latest TVC under the ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.
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