Results for 'Lay's'


Lay's, Maggi, Zomato: Brands pour in to celebrate World Environment Day 2024

Coca-Cola, KFC, Lee Cooper, DS Group, and more have also contributed to the environmental awareness.
Influencer Marketing

Foodphamer’s ‘Label Padhega India’ initiative combats false marketing claims; urges companies to provide better quality products

He has roped in a number of celebrities and influencers to drive the message to a larger audience.

Lay's debuts 'Lay’s Shapez' sub-brand, launches its first heart-shaped chip

The brand has introduced its first-ever potato-based sweet flavour chip 'Shapez Heartiez'.

Football fans share Lay's with David Beckham and Thierry Henry at UEFA 2024

The brand also launched Lay’s Detector, utilising Meta tech to reward fans with prizes, exclusive content, and UCL Men’s Finals tickets.

Here is how a viral reel turned into a Lay’s collab for Bunshah

Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.

What’s with the true-to-life ads that aren’t so true after all?

As brands strive for authenticity, are these organic-looking ads up to the mark?

Dhoni pays surprise home visits to fans in the new Lay's campaign

The latest brand campaign ‘No Lay’s, No Game’ highlights that a match is incomplete without Lay's chips.

PepsiCo’s latest TVCs spice up Lay's, Kurkure, and Doritos’ Sizzlin’ Hot lineup

The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.

Google, McDonald's, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success

As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.

Rajkummar Rao emphasizes on avoiding last-minute snacking emergencies by stocking up Lay’s

The latest TVC under the ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.