Results for 'Lay's'

Marketing

Lay's debuts 'Lay’s Shapez' sub-brand, launches its first heart-shaped chip

The brand has introduced its first-ever potato-based sweet flavour chip 'Shapez Heartiez'.
Advertising

Football fans share Lay's with David Beckham and Thierry Henry at UEFA 2024

The brand also launched Lay’s Detector, utilising Meta tech to reward fans with prizes, exclusive content, and UCL Men’s Finals tickets.
Advertising

Here is how a viral reel turned into a Lay’s collab for Bunshah

Bunshah’s viral rant sparked a chain of events leading up to Lay’s resurrecting its original Magic Masala flavour. Read on.
Advertising

What’s with the true-to-life ads that aren’t so true after all?

As brands strive for authenticity, are these organic-looking ads up to the mark?
Advertising

Dhoni pays surprise home visits to fans in the new Lay's campaign

The latest brand campaign ‘No Lay’s, No Game’ highlights that a match is incomplete without Lay's chips.
Advertising

PepsiCo’s latest TVCs spice up Lay's, Kurkure, and Doritos’ Sizzlin’ Hot lineup

The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.
Advertising

Google, McDonald's, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success

As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.
Advertising

Rajkummar Rao emphasizes on avoiding last-minute snacking emergencies by stocking up Lay’s

The latest TVC under the ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.
Advertising

Lay’s celebrates the launch of extraordinary Lay’s Gourmet Chips with a campaign

Internationally shot film highlights Lay’s Gourmet’s premium snacking experience and ‘It’s Not Cooked, It’s Crafted’ proposition.
Advertising

Lay’s brings its ‘Flamin’ Hot’ chips range to India, brings Ranbir Kapoor to tears

The range will be marketed in India under the Lay’s Sizzlin Hot' name.