Through the campaign video, the celebrity duo has unveiled a Pinjrakari-inspired eyewear collection.

The ad film serves as a powerful testament to the belief – “When you have faith in yourself, there are no limits to what you can achieve”.

The collection offers a range of high-end acetate glasses with colour-blocked rims and sunglasses in bright shades and chic designs.

With such collaborations, the brand aims to lead and cement its place in the space of fashion and bring forward its trend-specific offerings.

We spoke to Lenskart’s Aanchal Jain and Anupam Tripathi about the latest campaign, brand strategy and business impact, after the co-founder’s appearance on the reality show.

Karan Johar, with a series of commercials under his belt, has almost always carried his real life persona onto the screen. We take a look at his advertising history.

The ad film conceptualised by Tanmay Bhatt and team, also features Peyush Bansal, founder of Lenskart.

The show takes a peek into the world of gamers and their quest to find acceptance.

The campaign brings a new way of viewing eyewear for every mood, through the world of shapes—from playful rounds, sassy cat eyes to smart and sleek geometrics.