Results for 'Licious'

People Spotting

Licious appoints Simeran Bhasin as VP - Brands and New Ventures

In her new role, she will spear head new business ventures as well as drive brand strategy and integrated marketing along with Meghna Apparao.
Marketing

"We used the entire jar to tell it's a sandwich spread:" Elephant Design's Ashwini Deshpande on Licious' meat spreads

She weighs in on overt meat imagery on packaging, purchase barriers to meat spreads, and if design world needs a regulator, and we look at Licious' latest ad for meat spreads.
Marketing

Why is Swiggy asking customers to recommend meat stores?

Swiggy’s interest in the meat delivery and discovery space takes it right through the domain of startups like Licious, FreshToHome, and Zappfresh.
Advertising

ET Medialabs bags prestigious mandate from Licious

Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.
Advertising

Licious talks about bonding over cooking in new ad

Conceptualised by Ogilvy, the ad is all about making the most of staying at home and cooking food
People Spotting

Meghna Apparao moves on from Godrej Consumer Products Ltd; joins Licious as chief business officer

She was with the FMCG giant as its chief marketing officer.
TV

Licious Spreads - Licious Carol

This Christmas, a tasty spell is here to mesmerize you!
Companies

Ogilvy and Licious adds a jolly flavour to year end festivities

It’s time to let your hair down and indulge yourself with snacks and shenanigans.
Advertising

This brand's ad seems inspired by the iconic Fevicol Egg commercial

TV

Is your Fish raising a stink?