The creative unit will offer social media management solutions, SEO and website development services, influencer and content collaborations, etc.

Vinit will report to Abhik Banerjee, COO, Madison Media Plus.

He replaces Shashi Sinha, who has now become a part of the 10-member BARC India board.

Saurabh was previously working in Madison Media Omega as vice president.

The unit will house, the Agency’s first and leading account, Godrej Consumer Products for Traditional and Digital media.

She will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care.

She will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.

He will lead Delhi office now.

Crow’s Nest will fully integrate with Madison Digital and operate as Madison Digital Kolkata with Samrat Mukherjee reporting to Vishal Chinchankar, CEO, Madison Digital.

The account was won in a multi-agency pitch and will be handled by Madison Media Infinity.