Mankind Pharma’s condom brand has changed its communication stance, touched upon social issues and endorsed safe sex - all in a span of 15 years.

The campaign revolves around all the 'fun' that couples had during the lockdown days, but also tries to tell them to use protection.

Manforce’s initiative is reminiscent of Lifebuoy’s campaign from January when the top soap brand asked consumers to wash hands with any soap brand.

'Main thi? Tum thi? Kaun tha?'

There's only so much people can do when they're 'bored in the house, in the house bored'.

A look at the brand's Valentine's Day campaign.