Results for 'Marico'

Advertising

Marico Q4 results: Ad spends increase by 7% YoY

The brand spent Rs 226 crore in advertising and sales promotions for Q4 FY23.
Advertising

Saffola Masala Oats launches new campaign, expanding offerings to appeal to diverse segments

The campaign will be launched on television, YouTube and OTT and will further be amplified across social media. 
Advertising

Marico's Saffola Honey unveils new packaging on Sundarbans Day with a CGI ad

The campaign highlights that Saffola extracts natural and unadulterated honey from forests and pristine regions like Sundarbans.
Marketing

FMCG majors boost ad spends in the festive-driven quarter; will the momentum carry over to elections?

The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.
Marketing

Marico spent Rs 246 crore in advertising and sales promotion for Q3FY24

The company's quarterly promotional spends saw an increase of 12% YoY.
Marketing

The marketer’s playbook for 2024

Marketing heads from Marico, Mondelez, Tata CLiQ, and others share their learnings from 2023.
Advertising

Marico registers an increase of 26% in ad spends for Q2FY24

The organisation's total expenditure during the quarter amounted to ₹476 crore.
Advertising

Mediker releases new campaign “Mediker On, Juey Gone”

The brand’s new TVC will make its debut in Telugu and Bengali.
Brands

Marico's Q1 ad spends witness 7% YoY increase

A&P spends continued to trend upwards in line with the company’s focus on strategic brand building of core and new categories.
Brands

Red, Rural and Raging: What’s attracting Dabur, Marico to the cooling oil category

Last month, the two FMCG giants forayed into the ‘Thanda Thanda Cool Cool’ category. We spoke to brands to decode their strategy, ad route and more.