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Results for 'Marico'
By
afaqs! news bureau
Advertising
Saffola Masala Oats launches new campaign, expanding offerings to appeal to diverse segments
The campaign will be launched on television, YouTube and OTT and will further be amplified across social media.
By
afaqs! news bureau
Advertising
Marico's Saffola Honey unveils new packaging on Sundarbans Day with a CGI ad
The campaign highlights that Saffola extracts natural and unadulterated honey from forests and pristine regions like Sundarbans.
By
Ubaid Zargar
Marketing
FMCG majors boost ad spends in the festive-driven quarter; will the momentum carry over to elections?
The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.
By
afaqs! news bureau
Marketing
Marico spent Rs 246 crore in advertising and sales promotion for Q3FY24
The company's quarterly promotional spends saw an increase of 12% YoY.
By
Ubaid Zargar
Marketing
The marketer’s playbook for 2024
Marketing heads from Marico, Mondelez, Tata CLiQ, and others share their learnings from 2023.
By
afaqs! news bureau
Advertising
Marico registers an increase of 26% in ad spends for Q2FY24
The organisation's total expenditure during the quarter amounted to ₹476 crore.
By
afaqs! news bureau
Advertising
Mediker releases new campaign “Mediker On, Juey Gone”
The brand’s new TVC will make its debut in Telugu and Bengali.
By
afaqs! news bureau
Brands
Marico's Q1 ad spends witness 7% YoY increase
A&P spends continued to trend upwards in line with the company’s focus on strategic brand building of core and new categories.
By
Yash Bhatia
Brands
Red, Rural and Raging: What’s attracting Dabur, Marico to the cooling oil category
Last month, the two FMCG giants forayed into the ‘Thanda Thanda Cool Cool’ category. We spoke to brands to decode their strategy, ad route and more.
By
Shreyas Kulkarni
Marketing
Nihar Naturals looks to shine a new way with Alia Bhatt
Marico CMO Awasthi explains why it chose Bhatt, its market strategy, and why it is betting big on TV.
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