Results for 'Marico'

Marketing

Marico acquires majority stake in digital-first healthy breakfast & snacks brand ‘True Elements’

Existing leadership team will continue to run the brand independently and build synergies.
People Spotting

Disney-Star’s Anuradha Aggarwal joins Amazon Pay

The former head of English, Infotainment and Kids cluster announced her new role as Director, User Growth and CMO on LinkedIn.
Advertising

Ranveer Singh dons a prehistoric avatar in SET WET’s new ad

Conceptualised by Taproot Dentsu, the ad features all sorts of unexpected ingredients: a prehistoric Singh, a saber-toothed tiger and time travel.
People Spotting

Marico appoints Ankit Desai as Head - Media & Digital Marketing

Prior to this, he was with Disney+Hotstar as VP & Head - Product Revenue Strategy.
People Spotting

Johnson & Johnson ropes in Ex-Marico Media Head Anagha Bhojane as Head Consumer Experience

In her previous role, she was leading media at Marico, centre of excellence for media across all its markets.
Advertising

Dabur fires a fresh salvo against Marico’s Parachute hair oil

This is not the first time Dabur has picked a fight against Marico and its Parachute hair oil.
People Spotting

Sebamed's Konark Gaur joins Marico

Gaur has joined the FMCG major as business head - New Foods
Advertising

Saffola asks consumers if their honey brand is ‘100% pure’

Marico’s latest ad for Saffola Honey reinforces its claim of being the 100 per cent pure honey brand in the market.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Marketing

Dabur vs Marico: How two disparate desi FMCG giants ended up fighting

Despite having diverse origins, both the companies have already waged war over honey and hair oils. There is scope for more skirmishes in the near future.