Results for 'OPPO'


OPPO highlights its AI in latest campaign for OPPO Reno12 Series featuring Ranbir Kapoor

The four-part ad series is conceptualised by Famous Innovations.

Bigg Boss OTT returns for a third season, hosted by Anil Kapoor, and welcomes six sponsors

Sponsors include Too Yumm!, Siggnature Finest Silver Elaichi, Oppo, Sofy, Lotus, and Cera.

OPPO India appoints Omnicom's PHD India for integrated media mandate

The account was following a multi-agency pitch.

Has BYJU’s big marketing spends contributed to its current crisis?

During FY16-FY22, the startup’s total advertising cost stood at Rs 8,029 crore. This is almost 69% of its operating revenue during the period.

What’s with the true-to-life ads that aren’t so true after all?

As brands strive for authenticity, are these organic-looking ads up to the mark?

How creating a storm on social media led OPPO to sell Reno 8T within 10 days

Damyant Singh Khanoria, CMO, OPPO, believes that Reno 8T boosted the brand’s growth on the back of a segmented marketing campaign.

OPPO launches new campaign produced by OML

Last week, Ranbir Kapoor was seen throwing away a fan’s smartphone and it turned out to be a promotional video for Oppo Reno8 T 5G. Now, the brand has unveiled a campaign for the new product.
Points of View

Why is kindling controversy through deceptive marketing tactics the new rage for brands?

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.

Ranbir Kapoor’s alleged foul behaviour revealed as a promotional gimmick for an Oppo Reno ad

Many fell for the video and the actor trended online for his entitled behaviour.

Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.