Results for 'Parle Agro'

Marketing

Parle Agro forays into Dairy segment with SMOODH flavoured milk

SMOODH has been launched in two popular flavours - Chocolate Milk and Toffee Caramel and is priced at Rs.10/-
Marketing

PepsiCo India drags Parle Agro to court over ‘For The Bold’ tagline

“For The Bold’ is a registered trademark of PepsiCo's Doritos chips brand which Parle Agro has used for its ‘B-Fizz’ beverage.
Advertising

Frooti’s summer ad burst with Alia Bhatt, Varun Dhawan and Allu Arjun

The campaign has been designed to accelerate and expand Frooti’s growth post lockdown, create a stronger brand connect and capture a larger market share
Marketing

Parle Agro bets on ‘beer-like’ apple drink to expand fruit fizz portfolio

The beverage company just launched B Fizz, a malt based carbonated soft drink. It has appointed Priyanka Chopra Jonas and Jr NTR as ambassadors.
Marketing

Parle Agro sues Walmart India for selling an 'Appy Fizz-like' beverage

The company claims that Walmart India's beverage looks 'deceptively similar' to Appy Fizz in terms of design and packaging.
Distribution Diaries

"Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro

The present scenario has also led to new work schedules, like reaching the market three hours before regular time, says Parle Agro's JMD and CEO.
Advertising

Parle Agro assigns media mandate to Mediacom

The account was won post a rigorous multi-agency pitch.
FMCG

Nadia Chauhan

Joint MD and CMO | Parle Agro
Interviews

"Today, the ten rupee price point in the FMCG sector is one of the most powerful" - Nadia Chauhan, CMO, Parle Agro

Digital

Feel the fizz - 2