Results for 'Parle Agro'


Frooti’s summer campaign for this year celebrates togetherness

Featuring Alia Bhatt and Ram Charan, the ad reminds consumers of the power of togetherness after two summers in lockdown.

Parle Agro continues to disrupt the flavoured dairy beverage segment with Smoodh Coffee Frappé

The TVC will showcase the new flavour with brand ambassador, Varun Dhawan.

Parle Agro launches multi-channel campaign for dairy product SMOODH

With Varun Dhawan as brand ambassador, the campaign will be rolled out nationally across channels including print, mobile, TV, OOH and Digital. The campaign will also be aggressively promoted during IPL on television.

Parle Agro forays into Dairy segment with SMOODH flavoured milk

SMOODH has been launched in two popular flavours - Chocolate Milk and Toffee Caramel and is priced at Rs.10/-

PepsiCo India drags Parle Agro to court over ‘For The Bold’ tagline

“For The Bold’ is a registered trademark of PepsiCo's Doritos chips brand which Parle Agro has used for its ‘B-Fizz’ beverage.

Frooti’s summer ad burst with Alia Bhatt, Varun Dhawan and Allu Arjun

The campaign has been designed to accelerate and expand Frooti’s growth post lockdown, create a stronger brand connect and capture a larger market share

Parle Agro bets on ‘beer-like’ apple drink to expand fruit fizz portfolio

The beverage company just launched B Fizz, a malt based carbonated soft drink. It has appointed Priyanka Chopra Jonas and Jr NTR as ambassadors.

Parle Agro sues Walmart India for selling an 'Appy Fizz-like' beverage

The company claims that Walmart India's beverage looks 'deceptively similar' to Appy Fizz in terms of design and packaging.
Distribution Diaries

"Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro

The present scenario has also led to new work schedules, like reaching the market three hours before regular time, says Parle Agro's JMD and CEO.

Parle Agro assigns media mandate to Mediacom

The account was won post a rigorous multi-agency pitch.