The new design revamp includes new lettering and fresh new packaging.

The theme revolves around embracing the new i.e. doing something new, exciting and unique by inspiring consumers to take bold next steps for a much needed change.

The brand has appointed Dulquer Salmaan as Brand Ambassador for ‘SMOODH’ in South Indian markets.

She joins the likes of Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside the superstars.

Featuring Alia Bhatt and Ram Charan, the ad reminds consumers of the power of togetherness after two summers in lockdown.

The TVC will showcase the new flavour with brand ambassador, Varun Dhawan.

With Varun Dhawan as brand ambassador, the campaign will be rolled out nationally across channels including print, mobile, TV, OOH and Digital. The campaign will also be aggressively promoted during IPL on television.

SMOODH has been launched in two popular flavours - Chocolate Milk and Toffee Caramel and is priced at Rs.10/-

“For The Bold’ is a registered trademark of PepsiCo's Doritos chips brand which Parle Agro has used for its ‘B-Fizz’ beverage.

The campaign has been designed to accelerate and expand Frooti’s growth post lockdown, create a stronger brand connect and capture a larger market share