Results for 'Pears'


Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.

At nearly four times the price of the average beauty soap, can Sebamed balance pH with pricing?

A bar of Sebamed is priced at Rs.199. Dove, Lux and Pears are priced at Rs. 45, 28, 40, respectively.
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?

HUL’s Pears responds to Sebamed’s jab, reiterates its purity and transparency

This after Sebamed called out Pears and claimed its pH matches the pH of Rin, the detergent bar from HUL.

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.

Airtel's Govind Rajan joins Snapdeal as chief strategy officer


Brown and Polson Custard Powder at Mumbai Metro


Rediffusion Y&R Flexes Creative Muscle


Leo Burnett appoints Prajato Guha Thakurta and Sachin Kamble as Associate ECDs