Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks
The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?
In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.