The 'take it easy Pharm-easy' tune makes a comeback in the ads, conceptualised and created by Leo Burnett India.

This is also Verma’s second stint at an ecommerce oriented tech startup. He was with PepsiCo before joining Zomato.

… because, while it protects us, it also takes away our identity.

These include the likes of mountains of dirty dishes, noisy Zoom calls and needlessly complicated DIY projects.

The account will be headed by the Mumbai team.