Results for 'Piruz Khambatta'

Marketing

"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola'

A chat with the Rasna owner on the new beverage, which has been positioned as a 'Made in India fruit cola'.
Marketing

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Marketing

Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies

Used in beverages like faloodas, mocktails and milkshakes, Rasna is now positioning itself as a flavour additive for items like cakes, cookies and jellies.
Marketing

CII session: "The biggest challenge today is not demand, but the supply chain..."

Rasna's CMD Piruz Khambatta offers more such insights on demand and supply, marketing, advertising, and ad spots...
Distribution Diaries

"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta

The brand's CMD talks about distribution learnings, supply chain hassles, and how 2020 will achieve 'that year in history' status
Advertising

"The ad was not created for winning creative awards": Rasna's Piruz Khambatta

Advertising

"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad

Interviews

"I have never copied the marketing strategy of any MNC; they copy me": Piruz Khambatta, Rasna

Marketing

Brand Owner's Summit 2014: Why there is no journey like the entrepreneurial one

Advertising

Brand Owner's Summit: "Commonsense trumps both research and instinct"