Results for 'Planner's Journal'

Planner's Journal

"Memories are short; revenge-shopping is a likely reality": Sunit Khot, Network Advertising

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Planner's Journal

"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Planner's Journal

"The meaning of the word 'essentials' is changing": Arun Raman, GREY Group

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Planner's Journal

"Brand purpose is all about commitment; people can see through bullshit": Saad Khan, FCB Ulka

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Planner's Journal

"Social distancing is here to stay and will expedite newer, healthier social rituals": Amit Kekre, DDB Mudra Group

In a new series 'Planner's Journal', we explore what the world looks like from the perspective of those in charge of mining consumer insights every day
Planner's Journal

"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Planner's Journal

"Don’t do anything if you're unable to justify it to the brand, marketing objectives"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Planner's Journal

"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Planner's Journal

"Premium sedans, SUVs might have to wait, but regular models might see faster recovery"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Planner's Journal

"Premium products will exist but people will look for evidence-backed reasons to pay for them"

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.