Results for 'PR'

Guest Article

Striking the Balance: Generative AI in the world of PR 

Our guest author navigates GenAI's impact on PR, emphasising the need for industry regulations to steer the course of innovation responsibly.
People Spotting

Sanghamitra Bhargov joins Cashfree Payments as Director - PR & Corporate Communications

She will be closely working with the founders to further boost and build brand visibility.
Guest Article

The vital role of strategy-led research in crafting effective PR campaigns

Our guest author delves into the data-driven evolution of PR, shedding light on how insights can reshape brand narratives.
Corporate Communications and PR

Ruder Finn's tech leap tells us all about PR's evolved role in modern marketing

On the back of consistent tech integration, the agency's chief technology officer explains how PR has embraced a new role in the current landscape.
Guest Article

Honest messaging and staying transparent will help to boost your PR campaigns

Remain honest, follow the strictest moral standards and ethics, says our guest author.
Corporate Communications and PR

Has the time come for marketers to redefine the role of PR agencies?

With PR agencies donning more than conventional hats to fit the needs of clients, we assess if the clients are finally getting the most out of their PR partners.
Corporate Communications and PR

BCW India CEO Deepshikha Dharmaraj chronicles India's PR universe

Dharmaraj talks to afaqs! about the evolution of PR industry, digital orientation, CSR firms, data overload, and more.
Guest Article

How to match client expectations in PR

Clients are looking at value, and not just volumes. So, ‘strategic lead PR’ is important, says our guest author.
Guest Article

Timely public relations can work wonders for brands

To break through the clutter of content across media formats, brands need to strike when the iron is hot, says our guest author Sonam Shah.
Guest Article

Why do family-managed businesses need PR to build legacy brands?

Our guest author Priyanka Wadhwa says PR can play a pivotal role in building family-owned brands.