Hindware to rejuvenate its image with IPL sponsorship
Charu Malhotra, VP & head of marketing, Hindware, details how the brand is aiming to connect with the millennials with a marketing strategy around the ongoing IPL.
playR is Punjab Kings' official fan merchandise partner for IPL 2023 onwards
The partnership will bring fans around the world exclusive Punjab Kings fan merchandise such as fan wear, caps, - cricket equipment, fitness and accessories.