Results for 'Rashmi Berry'

Guest Article

The 'March' of the Microbrand

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
Marketing

What's the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Guest Article

Brand communication beyond COVID washing

How can brands build relational communication that is relevant to the current situation, while being differentiated and authentic?
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?
Marketing

Race for Horlicks: Who will benefit most?

Guest Article

Should you outsource your strategic marketing?

Guest Article

Brand Managers' Battle For The Brand

Marketing

Rashmi Berry and Mona Rai launch Brand Story Consult

Media

HomeShop18 appoints Vikrant Khanna as CMO

Media

Rashmi Berry quits as CMO, HomeShop18