The brand onboards Indian cricketer Rohit Sharma as brand ambassador through the latest campaign, conceptualised by DDB Mudra.

The ad features Rohit Sharma, Rishabh Pant, Pandya Brothers, Samantha Prabhu, Priety Zinta, Suniel Shetty among others.

The campaign will go live on Instagram, Facebook, YouTube, X (Twitter), LinkedIn, and Threads.

The brand’s new campaign dollies in on a billion cricketing enthusiasts hoping for a third World Cup trophy.

The campaign marries the larger-than-life spirit of cricket in India with the 'Live It Large' philosophy of the brand, to celebrate the imagination and aspirations of a new generation.

Booking.com is the Official Accommodation Partner for all ICC events, including the upcoming ICC Men’s Cricket World Cup.

The campaign focuses on the significance of trust and reliability in the insurance sector, using the star couple as its ambassadors.

The ad campaign, created in collaboration with O’factor is launched across various media platforms.

Ahead of the IPL, the platform is providing exclusive features to viewers, such as real-time highlights, in-depth stats, Key Moments - all within a live match.

Jose Antonio Cachaza, managing director, LaLiga India, explains how partnering with e-sports company Galaxy Racer and EA sponsorship can help them enhance their following in the country from social media.