Results for 'RS Sodhi'

Marketing

With Panchamrit, Amul breaks into the 'devotion' category

But what are the prospects of the packaged variant of Panchamrit, a food offering for the gods traditionally prepared by the devotees themselves?
Advertising

“We got 3x value of IPL slots”: Amul’s RS Sodhi on ‘lockdown TVCs’ during Ramayan-Mahabharat

While most advertisers were re-evaluating their media spends Amul decided to invest more in advertising. We spoke to GCMMF's MD RS Sodhi about Amul's timely move on lockdown viewership.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Digital

Amul calls out lack of butter in rival cookies...

Advertising

HUL, Amul in legal battle over latter's ad

Advertising

Amul: Utterly Butterly Social

Marketing

Brand Owner's Summit 2014: The journey of a brand

Points of View

Points of View: Will brands experience the 'AAP Effect'?

Advertising

The real butter on your platter