Results for 'Sai Ganesh'

Advertising

Puneeth Rajkumar shakes a leg in Dunzo's latest ad about quick grocery delivery

This tune hits home for many Kannada film fans, and emphasises on the Dunzo Daily promise of fast delivery of groceries.
Marketing

“Dunzo is known for being a pick up and drop delivery service, want to reposition the brand as a grocery delivery service”: Sai Ganesh on Dunzo Daily

Dunzo, which began as a pick up and drop service, is out to reposition itself as an e-grocery platform. A chat with its marketing head on the team's first TVC.
Marketing

Promise of speed, ease of ordering or stock availability: how will the cluttered e-grocery segment differentiate?

Dunzo, Amazon, Flipkart, BigBasket, Grofers, DMart, JioMart, Big Bazaar, and other grocery brands battle for supremacy to find room on the kitchen shelf.
Points of View

Social media during a pandemic: what approach should brands take?

Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
Advertising

How are brands that rely on outdoor media dealing with lockdown?

We spoke to ALTBalaji’s Divya Dixit and Dunzo’s Sai Ganesh on whether they expect billboard owners to refund their payments, or give them an extension.
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Social Media

Learning from Badshah’s social media soup – takeaways for influencer marketing

As rapper Badshah comes under scanner for feigning online popularity, we ponder how brands can separate the wheat from the chaff.
Advertising

Dunzo recounts its deeds during the lockdown

Through a six-minute-14-second ad, the delivery services company tells us how it got things done during those nightmarish few months.
Marketing

"Our marketing spend is at its lowest, since demand is high": Sai Ganesh, Dunzo

During lockdown, customers use Dunzo to get medicines, food, among other things, delivered. But what are the marketing challenges it's facing these days?