Results for 'Shashank Srivastava'


“80% of retail sales happen through financing”: Shashank Srivastava, Maruti Suzuki India

A chat with the senior executive director (marketing and sales), Maruti Suzuki India about the financing options to buy a car with.

“Our target segment for commercial vehicles has special affinity towards radio, local languages”: Shashank Srivastava, Maruti Suzuki

Maruti Suzuki’s latest campaign for commercial vehicles attempts to communicate the different services that this branch has.

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.

“The top ad spenders on GEC content are FMCG, e-commerce and auto industry”: Shashank Srivastava, Maruti Suzuki

Here are the highlights of a one-on-one discussion between Maruti’s executive director, sales and marketing, and Viacom18’s Mahesh Shetty.

“Contextual targeting is essential for marketers": Maruti's Shashank Srivastava

He said this during a discussion around a world sans third party cookies, at an IAMAI event.

Chat with Shashank Srivastava about Maruti Suzuki's tech facelift

Maruti Suzuki's latest brand campaign ‘People Technology’ highlights the benefits of brand’s new and existing technologies.

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.

Maruti Suzuki does a Netflix, offers subscription service for Arena and Nexa models

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.

“Digital sources make up 30 per cent of Hyundai India’s sales inquiries": Tarun Garg

Google's latest report talks about the different trends that are driving the auto industry’s shift to dealer digitisation.

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.