Results for 'Shashank Srivastava'

Advertising

Chat with Shashank Srivastava about Maruti Suzuki's tech facelift

Maruti Suzuki's latest brand campaign ‘People Technology’ highlights the benefits of brand’s new and existing technologies.
Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

Maruti Suzuki does a Netflix, offers subscription service for Arena and Nexa models

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.
Marketing

“Digital sources make up 30 per cent of Hyundai India’s sales inquiries": Tarun Garg

Google's latest report talks about the different trends that are driving the auto industry’s shift to dealer digitisation.
Interviews

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.
Post Lockdown

"It's time to recalibrate thinking, budgets, advertising": Shashank Srivastava, ED, Maruti Suzuki India

In an interview on life post lockdown, Srivastava says in India, car buying is a discretionary purchase, which requires positive consumer sentiment.
Marketing

“85% of internet searches are on mobile”: Shashank Srivastava, ED, Maruti Suzuki India

Srivastava opines on marketing practices, and today's savvy consumers
Advertising

New Maruti spots make no mention of mileage...

They are, instead, about the human spirit.
Automobiles

Shashank Srivastava

Executive Director, Marketing and Sales | Maruti Suzuki India
Marketing

NEXA and Rahman on the hunt for international music aficionados