Shetty has partnered up with Ashmika Sadh to venture into Kids clothing with this new brand.

The platform has installed gigantic Amazon delivery boxes at various locations across the country to heighten excitement for the series.

Conceptualized by Korra Worldwide, the campaign features the actress Shilpa Shetty Kundra.

The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes in easy-to-use formats with the same goodness of natural ingredients without any toxins.

This association also marks the launch of Chicnutrix’s new product, India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder’