The brand recently relaunched itself in a fresh, new avatar with the brand’s expression ‘Play it Real’ going shoulder to shoulder with a new generation of young men.

Currently, Trends Footwear operates across 700+ point of sale in 355 cities panning the nation.

Cashing in on the buzz surrounding their relationship, the duo have starred in several ads together.

The brand has also launched new campaign which captures the ‘now’ of luxury .

The partnership comes at a time when Happilo is looking to increase its dominance in the Gourmet Foods category.