400 million online users across Bharat to access news feed in 14 Indian languages.

The company is also offering its customers across all 26,000 pincodes - in Green, Orange and Red zones - the Cash on Delivery (CoD) payment option.

It joins other e-commerce brands who've diversified and now offer entertainment options to combat the drop in online shopping due to the lockdown.

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.

Chinese e-commerce company, Club Factory, will soon add new categories in its product line-up to escalate its growth in the Indian market.