As Chief Merchandising Officer, he will handle entire category management & Snapdeal’s seller ecosystem.

The account was won following a multi-agency pitch and will be handled by the agency’s Mumbai Office.

The agency is based out of Mumbai and has assigned a dedicated social-first team to achieve the expected output.

Snapdeal is out with a campaign after a four-year hiatus. We spoke to the e-comm company's marketing director.

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.

One-stop shops bring easy shopping experience for new users.

400 million online users across Bharat to access news feed in 14 Indian languages.

The company is also offering its customers across all 26,000 pincodes - in Green, Orange and Red zones - the Cash on Delivery (CoD) payment option.

It joins other e-commerce brands who've diversified and now offer entertainment options to combat the drop in online shopping due to the lockdown.

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.