As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.

Soumyadip Chatterjee, director - brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy.

Previously, Bansal has worked with brands like Nestle, GSK, Pernod Ricard India, Snapdeal, Gaana.com, ITC hotels and Uber.

Special stores for Karva Chauth and Dhanteras.

Snapdeal’s second beauty brand blends Ayurveda with modern ingredients.

The campaign, titled #BharatKoTaiyaarKartaHaiSnapdeal and executed by Bullet On Wheels, is currently live on TV and digital media.

Prior to joining Snapdeal, Himanshu was the CEO of Unlimited Fashion - Arvind Lifestyle Brands.

Priyaranjan has also had successful stints building brand experiences and retail excitement with Nivea India and Mars Chocolates.

As Chief Merchandising Officer, he will handle entire category management & Snapdeal’s seller ecosystem.