Snapdeal’s second beauty brand blends Ayurveda with modern ingredients.

The campaign, titled #BharatKoTaiyaarKartaHaiSnapdeal and executed by Bullet On Wheels, is currently live on TV and digital media.

Prior to joining Snapdeal, Himanshu was the CEO of Unlimited Fashion - Arvind Lifestyle Brands.

Priyaranjan has also had successful stints building brand experiences and retail excitement with Nivea India and Mars Chocolates.

As Chief Merchandising Officer, he will handle entire category management & Snapdeal’s seller ecosystem.

The account was won following a multi-agency pitch and will be handled by the agency’s Mumbai Office.

The agency is based out of Mumbai and has assigned a dedicated social-first team to achieve the expected output.

Snapdeal is out with a campaign after a four-year hiatus. We spoke to the e-comm company's marketing director.

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.