Gulati was previously working as the executive vice president at Schbang.

The mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters.

The agency will deliver solutions including creative, video production, influencer marketing, WhatsApp marketing and performance marketing.

The account will be handled from the agency’s Mumbai office.

The account will be handled by the agency’s Delhi headquarters.

FMCG, phone equipment, beverage, and cycle brands have shown the most interest says co-founder Raghav Bagai.

Under this mandate, Sociowash will enhance the social media presence of Hyatt India Weddings Instagram Page.

The new vertical is aiming at unlocking the immense potential of AI and revolutionalising the sector.

Sociowash will develop performance media strategies for this account while deploying its video production and influencer marketing verticals.

The agency’s Mumbai team will amplify its social media presence across digital channels to increase engagement and brand recall.