YouthBeat will be responsible for managing youth marketing for the brand, including Campus Ambassadors recruitment and planning strategies.

The mandate will consist of overall planning, strategizing, and managing the brand’s digital campaign and media.

The creative digital agency will be continuing its partnership with the brand for the second year in a row.

The mandate will be executed from Sociowash’s Mumbai office.

Sociowash’s Delhi office will now engage in strategy and execution of digital media & creative for the Polymer based brand.

Agency's Delhi office will handle the responsibility of planning and execution of creative campaigns, strategy and digital media ad requirements.

The agency's Delhi office will be involved with the planning & execution of the creative campaign planning, strategy, and requirements.

The account will be handled out of agency's Delhi office.

The agency's Delhi office will be involved with the planning & execution of the institute's digital media management, strategy, and creative requirements.