Sachin Tendulkar stars in Spinny's "It's Never Just a Car" campaign for World Cup 2023
Conceptualised by Tanya Mahendru and directed by Bharat Sikka, the campaign highlights Sachin's personal relationship with his car, which he affectionately calls Sundae.
With over 20 years of experience in marketing, sales & consulting, he has worked with ITC, PepsiCo, Reckitt and GSK Consumer Healthcare India in the past.