Conceptualized by ^ a t o m Network, the campaign highlights the importance of feeling one with nature to blossom your beauty inside out.

The campaign was specially conceptualized keeping in mind the rich legacy of the Brand and its eternal and enduring designs.

The campaign, 'Make Now Yours’, is themed around living every moment to the fullest, so that you can call the moment yours.

As part of the brands commitment towards encouraging women to be confident and own their glow inside-out, Olay has signed Tara Sutaria as the new face on the brand.