Results for 'Tata Tea'


Tata Tea Premium's redesigned packaging: Independence Day spotlight on handloom legacy

Puneet Das sheds light on Tata Tea’s marketing strategy, and its focus on the nation’s art and culture.

Here’s how Tata Tea wants parents to wake up to the reality of climate change

Puneet Das, president - packaged beverages, Tata Consumer Products, speaks about the latest 'Jaago Re' campaign.

World Environment Day sees brands put the spotlight on waste management

With dedicated campaigns, many brands have taken up the social responsibility to identify and provide solutions for waste management.

Brands join in 75th Independence Day celebrations

Tata Tea, JSW Paints, HDFC MF, Godrej, CashKaro, Rage Coffee, among others, roll out campaigns to celebrate the spirit of freedom.
Design Digest

Tata Tea hosts metaverse party and introduces Holi-themed packs

This makes the tea giant among the first brands to host a virtual Holi party.
Design Digest

Tata Tea Chakra Gold celebrates Tamil Nadu with new packaging and sand art installation

Tamilians are known to be process-oriented and perfectionists; the regional packaging is based on this central insight.

Tata Tea’s latest Jaago Re campaign urges aid to support staff

Ayushmann Khurana, Bhumi Pednekar and Dia Mirza have lent their voice to Tata Tea’s #SabKeLiye campaign.

TATA Tea reformulates Tetley Green Tea with added Vitamin C

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.

Tata Tea brings back 'Jaago Re' with a covid-19 related cause

Tata Tea's Jaago Re tagline has talked about many social issues. Now, the brand is asking customers to check in on the elderly, during the pandemic.

“Want to shift needle to regional pride”: Puneet Das, Tata Tea, on UP, Delhi themed spots

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.