Results for 'Tata Tea'

Marketing

TATA Tea reformulates Tetley Green Tea with added Vitamin C

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.
Advertising

Tata Tea brings back 'Jaago Re' with a covid-19 related cause

Tata Tea's Jaago Re tagline has talked about many social issues. Now, the brand is asking customers to check in on the elderly, during the pandemic.
Advertising

“Want to shift needle to regional pride”: Puneet Das, Tata Tea, on UP, Delhi themed spots

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.
Advertising

"Newspapers shoulder a large responsibility": TOI's Sanjeev Bhargava

Advertising

Does every brand really need a higher purpose?

Advertising

"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief

Digital

Horlicks, Mirinda tackle exam pressure in new ads

Digital

Starcom India appoints Rajiv Gopinath as Chief Client Officer

Guest Article

King Mahabali checks out the D* & GST effect

Digital

'Jaago Re 2.0' Round Up