Tata Tea

The Tata Tea case study: Brewing social purpose into brand strategy

Tata Tea Gold’s Durga Puja campaign pays homage to Bengal’s artists and rituals

'If you want to win in India, you have to win in many Indias'

'If you want to win in India, you have to win in many Indias'

Tata Tea's Jaago Re backs climate action through AI-powered campaign

Tata Tea Premium celebrates regional pride with new hyperlocal campaigns for Independence Day

Tata Tea Premium goes hyperlocal with new campaigns for Uttar Pradesh, Punjab and Haryana

Tata Tea Agni Leaf celebrates Chhath Puja in new campaign

Tata Tea Gold celebrates Durga Pujo with handloom-inspired festive packs

Tata Tea Premium's redesigned packaging: Independence Day spotlight on handloom legacy