Puneet Das sheds light on Tata Tea’s marketing strategy, and its focus on the nation’s art and culture.

Puneet Das, president - packaged beverages, Tata Consumer Products, speaks about the latest 'Jaago Re' campaign.

With dedicated campaigns, many brands have taken up the social responsibility to identify and provide solutions for waste management.

Tata Tea, JSW Paints, HDFC MF, Godrej, CashKaro, Rage Coffee, among others, roll out campaigns to celebrate the spirit of freedom.

This makes the tea giant among the first brands to host a virtual Holi party.

Tamilians are known to be process-oriented and perfectionists; the regional packaging is based on this central insight.

Ayushmann Khurana, Bhumi Pednekar and Dia Mirza have lent their voice to Tata Tea’s #SabKeLiye campaign.

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.

Tata Tea's Jaago Re tagline has talked about many social issues. Now, the brand is asking customers to check in on the elderly, during the pandemic.

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.