Results for 'Tata Tea'

Design Digest

Tata Tea hosts metaverse party and introduces Holi-themed packs

This makes the tea giant among the first brands to host a virtual Holi party.
Design Digest

Tata Tea Chakra Gold celebrates Tamil Nadu with new packaging and sand art installation

Tamilians are known to be process-oriented and perfectionists; the regional packaging is based on this central insight.
Advertising

Tata Tea’s latest Jaago Re campaign urges aid to support staff

Ayushmann Khurana, Bhumi Pednekar and Dia Mirza have lent their voice to Tata Tea’s #SabKeLiye campaign.
Marketing

TATA Tea reformulates Tetley Green Tea with added Vitamin C

Strengthening its wellness portfolio in the packaged beverages category, the brand has also introduced 2 new products – TATA Tea Tulsi Green and TATA Tea Gold Care.
Advertising

Tata Tea brings back 'Jaago Re' with a covid-19 related cause

Tata Tea's Jaago Re tagline has talked about many social issues. Now, the brand is asking customers to check in on the elderly, during the pandemic.
Advertising

“Want to shift needle to regional pride”: Puneet Das, Tata Tea, on UP, Delhi themed spots

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.
Advertising

"Newspapers shoulder a large responsibility": TOI's Sanjeev Bhargava

Advertising

Does every brand really need a higher purpose?

Advertising

"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief

Digital

Horlicks, Mirinda tackle exam pressure in new ads