Puneet Das sheds light on Tata Tea’s marketing strategy, and its focus on the nation’s art and culture.

The campaign emphasizes the intrinsic connection between India's cultural diversity and the artistry of its handloom tradition.

Conceptualised by Mullen Lintas, one film celebrates the multifaceted women of Maharashtra and the other focuses on the humane side of Mumbaikars.

The tea brand places itself as the perfect answer when it comes to tea that packs flavour for the uncompromising and affable Bengalis.

Puneet Das, vice president - marketing, beverages India at Tata Consumer Products speaks on Tata Tea Premium's new campaign, local and cause marketing, tea's immunity from nearly everything, among other things.

The category codes are being refined in a scale and depth that no other brand has tried in India.

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.