Results for 'Tata Tea Premium'


Tata Tea Premium's redesigned packaging: Independence Day spotlight on handloom legacy

Puneet Das sheds light on Tata Tea’s marketing strategy, and its focus on the nation’s art and culture.

Tata Tea Premium's 'Desh Ke Dhaage' campaign celebrates India's handloom legacy

The campaign emphasizes the intrinsic connection between India's cultural diversity and the artistry of its handloom tradition.



Tata Tea Premium’s new ad films: a step forward in hyperlocal strategy

Conceptualised by Mullen Lintas, one film celebrates the multifaceted women of Maharashtra and the other focuses on the humane side of Mumbaikars.

Tata Tea Gold celebrates the Bengali connoisseur

The tea brand places itself as the perfect answer when it comes to tea that packs flavour for the uncompromising and affable Bengalis.

"The need of the hour was to talk about social issues... it's not like there's a calendar"

Puneet Das, vice president - marketing, beverages India at Tata Consumer Products speaks on Tata Tea Premium's new campaign, local and cause marketing, tea's immunity from nearly everything, among other things.

Mullen Lintas blends a massive hyper-local campaign for TATA TEA Premium

The category codes are being refined in a scale and depth that no other brand has tried in India.

“Want to shift needle to regional pride”: Puneet Das, Tata Tea, on UP, Delhi themed spots

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.

afaqs! Creative Showcase: The Goodness of Tata Tea Premium


Tata Tea gives its flagship brand - Premium a new look