Shekhar’s promotion will strengthen Tide’s presence in India and tap into India market’s £100 million revenue opportunity.

'Chaunk Gaye?' need not apply only to lackluster or stained clothing.

In the last three months, popular ads for Cred, Good Knight, Tide etc have been recreated for the internet. We dig into the who and why of it.

It ties back to the detergent’s ‘Double Power’ proposition, according to which, it provides better cleaning in lesser laundry time.

Too many celebs and a bit muted, that was the theme of the Big Game ads. And yes, there was an ad about the farmer agitation in India as well.

The ad is a YouTube pre-roll and focuses on the Tide Pods product proposition - whitening, brightening and freshening up of garments.

The brand is also running an influencer-led marketing campaign on Instagram to push the product and draw attention to it.

Here are our top 10 from the lot.

Priyanka Goyal was a country category leader at P&G in the Fabric Care division. Now, she wants to revolutionise the way we sleep…