Results for 'Tide,'

People Spotting

Tide promotes Kumar Shekhar to Deputy Country Manager, Tide India

Shekhar’s promotion will strengthen Tide’s presence in India and tap into India market’s £100 million revenue opportunity.

Redmi does a Tide for its Note 11 Pro in a three-ad series

'Chaunk Gaye?' need not apply only to lackluster or stained clothing.
Social Media

Why is a 10-year-old recreating popular ads and posting them online?

In the last three months, popular ads for Cred, Good Knight, Tide etc have been recreated for the internet. We dig into the who and why of it.

Tide positions itself as the time saver

It ties back to the detergent’s ‘Double Power’ proposition, according to which, it provides better cleaning in lesser laundry time.

Bud Light, Alexa, Reddit, Tide, Huggies touchdown with the best Super Bowl ads

Too many celebs and a bit muted, that was the theme of the Big Game ads. And yes, there was an ad about the farmer agitation in India as well.

Tide brings 'Chaunk Gaye' proposition and signature 'swoosh' to Tide Pods ad

The ad is a YouTube pre-roll and focuses on the Tide Pods product proposition - whitening, brightening and freshening up of garments.

Tide joins laundry PODs segment in India

The brand is also running an influencer-led marketing campaign on Instagram to push the product and draw attention to it.

Audi, Google, Cheetos, Alexa among buzziest Super Bowl ads

Here are our top 10 from the lot.

Meet the ex-P&G marketer who’s now selling sleep

Priyanka Goyal was a country category leader at P&G in the Fabric Care division. Now, she wants to revolutionise the way we sleep…

"Buyers expect brands to take a stand": P&G's Marc Pritchard