Results for 'Too Yumm!'


Kinnect wins digital media mandate for Too Yumm!

The account was won following a multi-agency pitch.

Too Yumm! repurposes old ads; positions itself as 'binge-worthy' snack

With Virat Kohli being out of the country, Mullen Lintas decided to repurpose the content from the brand's previously released films.
People Spotting

Anupam Bokey joins Allied Blenders & Distillers as CMO

He was the CMO at Too Yumm! until May 2020.
People Spotting

Anupam Bokey moves on from Too Yumm!

He has been the CMO at Too Yumm! since 2017.
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?

How will advertisers target 'TV drop-outs'?

Is anyone at all worried?

"Lower the price point, higher the consumption rate": Anupam Bokey, CMO, Too Yumm!

In an interview, Bokey says snacking is a Rs 28,000 crore industry in India

Too Yumm! collaborates with Amazon Prime video for Amazon original series Inside Edge season 2

The first season of the web series was nominated for the 2018 International Emmy® Awards.
People Spotting

Bhavana Mittal joins RPSG Group as head of Media and Digital

Mittal is based in Gurgaon and will be responsible for all brands in the RPSG Group portfolio.

"RCB partnership to keep Virat Kohli off-limits for rivals": Anupam Bokey, Too Yumm!