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Results for 'Too Yumm!'
By
afaqs! news bureau
Advertising
Kinnect wins digital media mandate for Too Yumm!
The account was won following a multi-agency pitch.
By
afaqs! news bureau
Advertising
Too Yumm! repurposes old ads; positions itself as 'binge-worthy' snack
With Virat Kohli being out of the country, Mullen Lintas decided to repurpose the content from the brand's previously released films.
By
afaqs! news bureau
People Spotting
Anupam Bokey joins Allied Blenders & Distillers as CMO
He was the CMO at Too Yumm! until May 2020.
By
Shreyas Kulkarni
People Spotting
Anupam Bokey moves on from Too Yumm!
He has been the CMO at Too Yumm! since 2017.
By
Shreyas Kulkarni
Points of View
Is brand loyalty a luxury we can no longer afford?
Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
By
Ashwini Gangal
Marketing
How will advertisers target 'TV drop-outs'?
Is anyone at all worried?
By
Aishwarya Ramesh
Interviews
"Lower the price point, higher the consumption rate": Anupam Bokey, CMO, Too Yumm!
In an interview, Bokey says snacking is a Rs 28,000 crore industry in India
By
afaqs!
Companies
Too Yumm! collaborates with Amazon Prime video for Amazon original series Inside Edge season 2
The first season of the web series was nominated for the 2018 International Emmy® Awards.
By
afaqs! news bureau
People Spotting
Bhavana Mittal joins RPSG Group as head of Media and Digital
Mittal is based in Gurgaon and will be responsible for all brands in the RPSG Group portfolio.
By
afaqs
Digital
"RCB partnership to keep Virat Kohli off-limits for rivals": Anupam Bokey, Too Yumm!
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