Jhunjhunwala joined Truecaller in 2015 as VP of Product and has led the evolution of the product since then, becoming chief product officer in 2020.

The film showcases the story of a speech impaired woman who proves one doesn't need a voice but the will to speak up and take action.

Manan Shah, the app’s marketing director, talks about the campaign, working with Thinkstr, and choosing to go with print and outdoor advertising.

The company has chosen Gurgaon-based independent agency Thinkstr to work on its upcoming campaign.

Released as a part of the brand's 'Call Reason Stories’ campaign, the film 'Kidnap' uses the same reverse technique as the previous video.

Introduced in October, ‘Call Reason’ allows Truecaller users to see why someone’s calling them, and lets them send a reason when they're calling someone.

… With stand-up comics Jesse and Jamie Lever, they spam call the scammers to waste their ‘time’ – their most precious asset.

Prior to this, he was working with Airpush as GM India / Head - Programmatic.

With record new advertisers in June, being 100 per cent 'programmatic', and enjoying 700 million daily impressions, Truecaller is riding high right now.

The app redesign claims to be a revamp of how users communicate with their smartphones - bringing caller ID, SMS, and payments to one place.