The ‘Bus of Opportunity’ campaign powered by AI encourages India Inc. to embrace continuous upskilling, especially in the transformative era of GenAI.

upGrad and Zomato recently used images/videos of celebrities generated by AI programs in ads. Both have withdrawn the ads.

With AI picking up in advertising, brands are still figuring out the best practices to get the most out of the tool. But are there any limits?

As part of the 1-year franchisee deal, the team logo will be carried on the tournament jersey and shall be worn by the six players.

The campaign features 3 films with relatable real-life scenarios to address the wider perception issues of professionals.

The campaign features a series of 9 real-life & overpowering career experiences.

The campaign features its real-life learners in a most candid setup talking about their hardships, their honest view on online education and the career impact they have received.

In his previous profiles, he led large multinational businesses across diverse industries like tech services and learning/talent upskilling.

The two ad films beautifully capture the excellence of its program which is widely accepted and holds industry recognition helping professionals to build their careers.

Ashish will be responsible for building multi-layered strategies for market creation and managing the complete business pipeline for accelerating upGrad’s business momentum.