The company reintroduces Murthy to showcase the AC's efficiency and silence, with its tagline capturing its essence.

The campaign features influencers visiting a manufacturing unit to see 'behind the scenes' operations of Voltas Beko.

The digital film is a reflection of its ground-level workforce who share the essence of being self-reliant and how it prepares them for the future.

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?

So, is cooling no longer the core focus for AC brands? Well, looks like it.

Voltas positions its washing machine, dishwasher and microwave oven as a solution to washing clothes, doing dishes and baking cakes respectively.

Before lockdown, few houses had dishwashers, but the coronavirus pandemic has created marketing activity in an otherwise dormant category.

Voltas got there first. Now Bosch takes the dishwasher narrative ahead in 6 ads. Are they troll proof?

Keeping India Cool.

The ad by Wunderman Thompson is shot entirely in lockdown, and talks about relieving people of household duties with the help of dishwashers.