Results for 'Voltas'

Marketing

Navigating the challenges of creating brand influence before the purchase decision

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?
Advertising

Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features

So, is cooling no longer the core focus for AC brands? Well, looks like it.
Advertising

Voltas Beko offers to takeover our household chores in 2021

Voltas positions its washing machine, dishwasher and microwave oven as a solution to washing clothes, doing dishes and baking cakes respectively.
Advertising

2020: a busy year for dishwashers and its advertising

Before lockdown, few houses had dishwashers, but the coronavirus pandemic has created marketing activity in an otherwise dormant category.
Advertising

Bosch out with 6 dishwasher spots with husbands, wives, maids, in-laws…

Voltas got there first. Now Bosch takes the dishwasher narrative ahead in 6 ads. Are they troll proof?
TV

Voltas commemorates the 74th Independence Day

Keeping India Cool.
Advertising

Voltas Beko releases India's first dishwasher ad, shot in lockdown

The ad by Wunderman Thompson is shot entirely in lockdown, and talks about relieving people of household duties with the help of dishwashers.
Advertising

Aquaguard, Bisleri echo one another; don't spread brand name to category, say both

TV

Adjustbale AC

Advertising

Haier takes a jibe at Voltas' Murthy in new spot