Results for 'Zenith'

Advertising

Growing at 21%, India to be fastest-growing ad market in 2022: Zenith’s Advertising Expenditure Forecasts

The global ad market is expected to witness 8% growth this year, rising to US$781 billion.
Advertising

Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
Advertising

Mamaearth awards Media Business to Zenith

As a part of the mandate, Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation.
People Spotting

Zenith appoints Priyanka Kapur as Vice President

She will be responsible for media planning, relationship-management and supervising the complete and integrated offering for the client.
Advertising

Alcohol ad spend to grow 5.3% in 2021: Zenith

Zenith's report looks at the alcohol industry's ad spends in a world trying to recover from the pandemic.
Advertising

Zenith wins media mandate for HONOR Smartphones

The business was won after a tightly contested multi-agency pitch.
Media

Nestlé partners with media companies for its Media Hive initiative

Digital

Online ads to exceed half of global adspend in 2021: Zenith report

Media

Zenith wins Lactalis' biz

Media

Personal and targeted communication is driving ad growth: Zenith Report