From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.

He held the position of Chief Digital Officer at Zenith - The ROI Agency.

He was the Sr. vice president & national head - integrated media buying at the company.

Top executives from the agency took to LinkedIn to inform the people about the WhatsApp scammers.

The global ad market is expected to witness 8% growth this year, rising to US$781 billion.

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.

As a part of the mandate, Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation.

She will be responsible for media planning, relationship-management and supervising the complete and integrated offering for the client.

Zenith's report looks at the alcohol industry's ad spends in a world trying to recover from the pandemic.

The business was won after a tightly contested multi-agency pitch.