MarTech

Advertising

WPP partners With NVIDIA to build generative AI-Enabled Content Engine for Digital Advertising

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools.
Marketing

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
MarTech

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.
MarTech

Unbundling the new tech in conversational commerce with Jio’s Haptik

Nameer Khan, director of growth, Haptik, talks to afaqs! about the conversational AI platform’s integration with ChatGPT, and more.
MarTech

Why adtech is critical for brands to succeed in mobile marketing

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.
Media

Understanding brand safety from digital publishers’ perspective

Media houses’ representatives discussed advertiser concerns during the afaqs! Publishers’ Forum organised in association with MGID.
MarTech

MarTech is no longer only about marketing, it needs to drive sales: Report

88% of respondents expect to increase their MarTech spending over the next three years.
MarTech

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.
Advertising

DoubleVerify detects fraudulent activities in audio media industry

Nachiket Deole, head of sales, India, DoubleVerify, explains how the ad verification company identified such activities targeting audio channels.
MarTech

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

This will help marketers willing to engage with the multi screening users with unified and integrated messaging across screens.
Advertising

WPP partners With NVIDIA to build generative AI-Enabled Content Engine for Digital Advertising

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools.
Marketing

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
MarTech

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.
MarTech

Unbundling the new tech in conversational commerce with Jio’s Haptik

Nameer Khan, director of growth, Haptik, talks to afaqs! about the conversational AI platform’s integration with ChatGPT, and more.
MarTech

Why adtech is critical for brands to succeed in mobile marketing

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.
Media

Understanding brand safety from digital publishers’ perspective

Media houses’ representatives discussed advertiser concerns during the afaqs! Publishers’ Forum organised in association with MGID.
MarTech

MarTech is no longer only about marketing, it needs to drive sales: Report

88% of respondents expect to increase their MarTech spending over the next three years.
MarTech

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.
Advertising

DoubleVerify detects fraudulent activities in audio media industry

Nachiket Deole, head of sales, India, DoubleVerify, explains how the ad verification company identified such activities targeting audio channels.
MarTech

mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

This will help marketers willing to engage with the multi screening users with unified and integrated messaging across screens.