News

Marketing

The Sleep Company plans Rs 80-100 Crore ad spend for 2024, banks on star power

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.
Advertising

Ogilvy ECD creates short film in two weeks using Midjourney for the first time

Karunasagar Sridharan gives us the details behind his dystopian short flick ‘Bad Seed’.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.
Advertising

Cannes Lions '24: Indian agencies add 20 more shortlists from 11 Lions categories

The Indian shortlists tally now stands at 38.
Advertising

Zomato, Axis Bank, Tanishq, Zepto: the best of Father's Day ads

A glance at how brands wished Father's Day.
Advertising

Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot

Leena Gupta from Talented.Agency is the writer behind the ad, and Ria Singh of Bubblewrap Films is the director.
Advertising

Cannes Lions 2024: 15 more shortlists for India

The Indian contingent's shortlist tally stands at 18.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Advertising

Blackberrys teams up with Randeep Hooda to celebrate dads who inspire to #KeepRising

Hooda pays an ode to his father for being the wind beneath his wings and for pushing him to achieve his true potential.
Brands

Public Eye and IBFAN submit a request to SECO for action against Nestle's unethical business practices

The NGOs claim that Nestle has "double standards" and contains excessive added sugar, violating WHO regulations.
Guest Article

Half of your marketing budget is wasted. Now you can know which half.

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.
Advertising

Cannes Lions '24: Indian agencies add 20 more shortlists from 11 Lions categories

The Indian shortlists tally now stands at 38.
Advertising

Zomato, Axis Bank, Tanishq, Zepto: the best of Father's Day ads

A glance at how brands wished Father's Day.
Advertising

Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot

Leena Gupta from Talented.Agency is the writer behind the ad, and Ria Singh of Bubblewrap Films is the director.
Advertising

Cannes Lions 2024: 15 more shortlists for India

The Indian contingent's shortlist tally stands at 18.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Advertising

Blackberrys teams up with Randeep Hooda to celebrate dads who inspire to #KeepRising

Hooda pays an ode to his father for being the wind beneath his wings and for pushing him to achieve his true potential.
Brands

Public Eye and IBFAN submit a request to SECO for action against Nestle's unethical business practices

The NGOs claim that Nestle has "double standards" and contains excessive added sugar, violating WHO regulations.