OTT Streaming

MX Player launches Self-Serve Ad Platform for large, medium & small advertisers, MX Advantage

Voot exploring entry into short-form video content space

Two years since relaunch, SonyLIV has 18.2 million paying subscribers

50% subscribers on Zee5 come from language markets: Punit Misra

Lot of the in-home SVoD consumption is on C-TVs: Voot Select’s Ferzad Palia

MX Player working on user retention

“South Indian languages cater to highly entertainment-oriented audiences”: ZEE5’s Manish Kalra

“OTT-first approach is music to advertisers' ears”: VOOT’s Chanpreet Arora

“SonyLIV’s next lease of growth will come from expanding its regional viewer base:” Ashish Golwalkar

Hotstar appoints Malika Kutub as Vice President - Digital Sales