Points of View

Dos and Donts while crafting the 10-seconder for brands

Facebook's recent show of interest in the 10-second video ad format has sparked many discussions around how brands can make the most of it. Is there any science to it? Read more

Why are auto sales on the decline

Why are auto sales on the decline?

Marketing

Sunit Roy | May 13, 2019

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view. Read more

Grofers takes on the supermarket hard-sells price factor

Grofers takes on the supermarket; hard-sells price factor

Advertising

Deepashree Banerjee | April 16, 2019

In a new spot, online grocer Grofers spells out why it's cheaper than the offline supermarket. Read more

4 rival print media groups join hands

4 rival print media groups join hands...

Media

Aishwarya Ramesh | April 10, 2019

The Times of India, Hindustan Times, The Hindu and Dainik Bhaskar come together to highlight the credibility of print as a medium. Read more

Should the likes of Hotstar Netflix Amazon Prime be afraid of Apple TV

Should the likes of Hotstar, Netflix, Amazon Prime be afraid of Apple TV+?

Digital

Sunit Roy | April 03, 2019

As Apple enters the world of original content, we ponder its impact on its rivals - and the ecosystem. Read more

TRAIs New Tariff Order Huge marketing challenge for channel heads

TRAI's New Tariff Order: Huge marketing challenge for channel heads?

Media

Anirban Roy Choudhury | April 01, 2019

We spoke to Prathyusha Agarwal of ZEE, Nina Elavia Jaipuria of Viacom18, Zulfia Waris of Discovery and Sony Entertainment Television's Aman Srivastava... Read more

Points of view What does affordable luxury mean and whos buying into the mass premium segment

Points of view: What does 'affordable luxury' mean and who's buying into the 'mass premium' segment?

Marketing

Aishwarya Ramesh | March 29, 2019

For consumers, it's no longer about the price of the product, but the post purchase experience that the brand offers. Read more

Learning from Surf Excels social media fire

Learning from Surf Excel's social media fire

Advertising

Aishwarya Ramesh and Abid Hussain Barlaskar | March 13, 2019

What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? Read more

What does the media industry expect from Budget 2019

What does the media industry expect from Budget 2019?

Media

Sunit Roy & Anirban Roy Choudhury | January 31, 2019

We spoke to TV, print and radio experts - Partho Dasgupta, Pradeep Dwivedi, MV Shreyams Kumar, Nisha Narayanan and Ashit Kukian. Read more

Analysing the old wafer cream format

Analysing the old wafer cream 'format'...

Advertising

Abid Hussain Barlaskar | January 23, 2019

Why is Britannia entering an old category that all major players have steered clear of? Read more

As Gillette slams misogyny mansplaining machoism

As Gillette slams misogyny, mansplaining, machoism...

Advertising

Abid Hussain Barlaskar | January 17, 2019

We asked a few brand experts to analyse the international spot. Read more

Brands and Celebs Have the rules of engagement changed

Brands and Celebs: Have the rules of engagement changed?

Marketing

Abid Hussain Barlaskar | November 20, 2018

Alia Bhatt, who endorsed Gionee's handsets last year, now poses for Nokia. Too similar, too soon? Who's keeping track, anyway? Read more