Points of View

Learning from Surf Excels social media fire

What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media? Read more

What does the media industry expect from Budget 2019

What does the media industry expect from Budget 2019?

Media

Sunit Roy & Anirban Roy Choudhury | January 31, 2019

We spoke to TV, print and radio experts - Partho Dasgupta, Pradeep Dwivedi, MV Shreyams Kumar, Nisha Narayanan and Ashit Kukian. Read more

Analysing the old wafer cream format

Analysing the old wafer cream 'format'...

Advertising

Abid Hussain Barlaskar | January 23, 2019

Why is Britannia entering an old category that all major players have steered clear of? Read more

As Gillette slams misogyny mansplaining machoism

As Gillette slams misogyny, mansplaining, machoism...

Advertising

Abid Hussain Barlaskar | January 17, 2019

We asked a few brand experts to analyse the international spot. Read more

Brands and Celebs Have the rules of engagement changed

Brands and Celebs: Have the rules of engagement changed?

Marketing

Abid Hussain Barlaskar | November 20, 2018

Alia Bhatt, who endorsed Gionee's handsets last year, now poses for Nokia. Too similar, too soon? Who's keeping track, anyway? Read more

Why are marketers in-housing these days

Why are marketers 'in-housing' these days?

Marketing

Abid Hussain Barlaskar | October 31, 2018

And what's the down-side? Wait a second - what is in-housing, again? Read more

As Amuls Sodhi puts video on social media to issue product clarification

As Amul's Sodhi puts video on social media to issue product clarification...

Digital

Deepashree Banerjee | September 10, 2018

...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in. Read more

Is ambush marketing making a comeback

Is ambush marketing making a comeback?

Marketing

Abid Hussain Barlaskar | September 06, 2018

Many recent ads unabashedly take digs at their rivals. This is one of the oldest tricks in the book. Is digital making it popular again? Read more

Just how many OTT apps are we supposed to download

Just how many OTT apps are we supposed to download?

Digital

Suraj Ramnath | August 31, 2018

Social media and e-commerce apps have made mobile screen real estate very precious. Where does that leave OTT apps - each with a different library of content? Read more

How can agencies attract the right talent

How can agencies attract the right talent?

Advertising

Abid Hussain Barlaskar | August 21, 2018

The most common grouse in agencies today is lack of talent. Then there's talk of whether the brightest creative minds even want to enter the ad world. A few tips. Read more

Brand Virat Over-exposed diluted or on point

Brand Virat: Over-exposed, diluted or on point?

Advertising

Sunit Roy | June 19, 2018

Here on, brands that get Kohli on board have to work doubly hard to differentiate their proposition and his role therein. The task for their agency partners is about to get tougher. Read more