Amazon miniTV has installed a 35000 sq ft poster in the slums of Mumbai to mark the launch of its latest web series.

The e-comm giant tries to reposition its deliveries with something more abstract, more emotional, again.

Conceptualised by The Minimalist, campaign emphasises on the brand's core values of speed, reliability, and service efficiency.

The campaign encourages customers to place equal importance on self-care alongside that of their loved ones, encouraging them to embrace self and celebrate ‘Me’ within ‘We’

Shah was earlier the director- corporation communications, Asia Pacific at Amazon.

The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back.

Amazon Small Business Days 2023 will start from midnight on June 24th, 2023, until 11:59 pm on June 27th, 2023.

Analysts say that it could also lead to a lower average revenue per user.

The tech company helped Amazon India with visually dubbing its ad creatives into seven different regional languages.