The campaign invites listeners to explore the world of audio storytelling.

Here’s why advertisers are yet to fully tap into the audio OTT market of 100 million monthly users.

Hoop Entertainment will produce 70 hours of original, multi-character, audio series content, across mythology, drama, history, true crime and horror genres.

The platform has recently collaborated with Marvel Entertainment to offer Wastelanders in Hindi.

Over 60 hours of original content will be produced by The Foundry across genres including drama, mystery & thriller, classics and more.

Stories in the crime, romance and relationships and family drama genres from Grihashobha, Sarita, Manohar Kahaniyan and Saras Salil have been converted to audio stories.

For Audible, Wavemaker will provide one global network of excellence through a connected team of passionate experts working with a uniform set of principles.

These stories, under the “family dramas and romance” genres are from some of Delhi Press’ most renowned women’s magazines and will be available in the audio format, for the first time ever

The service was unveiled last year, and is being promoted across digital platforms.