Prior to this, Deepak Gupta was serving as COO of Bombay Shaving Company and Bombae.

The ad, by Talented agency, shows the not-so-pretty side of grooming and hair removal.

The vice president, marketing says the new product to remove hair from the torso is targeted at men in the age group of 35 to 45 years.

Gives wings to its aspiration of becoming one of India's most popular consumer products companies.

It highlights the burn one faces with alcohol-based aftershave and its detrimental effects on the face over time.

Laalit Lobo, VP – marketing says through the initiative #ShavesForGood, the brand intends to give back to the society by reaching out to the people to whom its products are not easily accessible.

The grooming brand launched its women’s range last year and within a year it made 25 per cent of the overall business.

He was earlier the vice president marketing and new brands at the men’s grooming brand.