The digital campaign is conceptualised by the Mumbai-based marketing and advertising agency Sideways.

The brand delves into the reality of an often-overlooked importance of Father's Day.

The brand is promoting voting through distinctive messages to evoke a sense of responsibility and urgency.

Piyush shares secrets for campaigns for Dairy Milk, Vodafone, Fewikwik, and taglines, offering insights into storytelling and brand building.

The Caresmith ad specifically calls out Shantanu, the founder of Bombay Shaving Company, similar to how BSC referenced Prachi.

The ad encouraged her not to yield to bullying and to opt for their razor, stating, “We hope you never get bullied into using our razor.”

The ad addressed Prachi stating, “Dear Prachi, they are trolling your hair today, they’ll applaud your A.I.R. tomorrow.”

Chugh has been appointed as CSO for India and International markets at Visage Lines Personal Care, the parent company of Bombay Shaving Company.

Our guest author delves into the world of D2C sales, unraveling the monthly dance between ambitious targets and strategic planning.

The debut of the 18-hour flash sale is set for January 18, 2024, exclusively on its website.