Startup brands navigate complexities, balancing online and offline strategies, as experts discuss future trends and challenges.

Sinha will assume responsibility for the P&L operations of CaratLane India, focusing on driving growth and efficiency.

Previously, he was the Chief Operating Officer at CaratLane.

The brand has recently added to its year-long ‘First Salary’ campaign. CaratLane’s VP, Marketing speaks to afaqs! about the campaign, category trends, and more.

With this, the company has launched an exclusive message card in their gift box, that has a QR code to add a personalised message, integrated with AR activation in-stores.

The #MereStyleKiDiwali campaign has been conceptualised and executed by BBH Communications India.