The brand has recently added to its year-long ‘First Salary’ campaign. CaratLane’s VP, Marketing speaks to afaqs! about the campaign, category trends, and more.
CaratLane launches #KhulKeKaroExpress campaign ahead of Valentine’s Day
With this, the company has launched an exclusive message card in their gift box, that has a QR code to add a personalised message, integrated with AR activation in-stores.