Results for 'Cred'


CRED scripts a farewell letter for bugs and errors

The app bid adieu to its incredibly short romance with the quickly unearthed bugs and errors in the letter.

CRED's year-end newsletter focuses on new launches, brand collaborations

The newsletter also mentions the 'Download Cred' campaign, which featured an array of Bollywood celebrities.

From Facebook's tearjerker to Akshay Kumar's covid message to CRED's IPL hit, a round-up of the best ads of 2020...

... Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.

Jackie Shroff dons cowboyesque avatar for CRED, shows "it pays to be good"

It's a new campaign where CRED is giving away Rs 16 crore worth of rewards for paying your credit card bills on the app.
Brands and Sports marketing

Case Study on CRED’s successful growth story with IPL 2020

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.

CRED launches CRED Pay for instant, one-click payments on credit cards

Members can use CRED coins to avail exclusive rewards on purchases.

CRED, for a change, didn’t audition anyone for its print ad

The brand takes a dig at its recent IPL campaign. Also, pay close attention to a few words and the QR code of the ad.

CRED, PhonePe, Paytm, Amazon... all platforms to pay your credit card bill on

What was once a transaction between the bank and you is seeing new entrants, some whose core business model is not even in the financial services space.
Guest Article

CRED… not everyone gets it: A copywriter's take

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.

From working in sales to scoring music for CRED’s IPL campaign, meet Karan Malhotra

He went from quitting his job to study jazz for a year to eating salami sandwiches with Daler Mehndi and having the pop legend sing his composition.