WPL signals change; attracts female-centric brands to advertise on cricket
Mia by Tanishq, Vega Beauty, Himalayan Face Care, Navyasa, Joy Personal Care, Lotus Herbals and World Gold Council have associated with the women's cricketing tournament.
Supari Studios curates a campaign ‘Home Team. Home Beer’ for Bira 91's association with Delhi Capitals
The film highlights aspects of Delhi & the Delhi Capitals, while drawing a strong connect with the audience through culture, music, and arts, and the love for cricket and beer.
“Best strategy while expanding to a particular region is to curate local ad content”: ACKO’s Ashish Mishra
The app-based insurance provider will now be associating with IPL team Sunrisers Hyderabad as its helmet partner. This will be in addition to its existing association with Mumbai Indians and Delhi Capitals.