Results for 'Digital/Advertising'

Media

Digital Advertising expected to decline 2.3% during 2020: GroupM, TYNY Report

The global advertising economy went from a 6.2% growth rate in 2019 to a double digit decline this year, thanks to COVID - 19.
Points of View

Are interactive ads a viable antidote to ad fraud?

Bots replicate human behaviour, interactions make them unique and dilute trends.
Advertising

Are FB Thumbstoppers here?

Food brand Bertolli India's ads fit the bill.
Digital

"Ad-supported OTT will take the largest pie of digital advertising": Kedar Gavane, comScore

Guest Article

Five Uncanny Types of Online Fraud

Guest Article

Are we spotting the inefficient digital advertising?

Digital

Oriflame pushes social message in 7-minute-long ad with Kalki Koechlin

Advertising

Have you taken your #SelfieWithDidi, yet?

Digital

Viral Now: The return of 'Kolaveri Di'

Digital

DBS Bank: Click and engage strategy