The trend of creating outlandish OOH visuals through computer generated imagery seems to be picking up. Here is how the industry sees it unfold.

Autos have conventionally been a bantam supplement to more extensive ad campaigns. But where do the nippy three-wheelers stand in the current world of transit ads?

The campaign ran for 30 days across Delhi, Gurugram, Noida, Bengaluru, Hyderabad, Chennai, Mumbai and Pune.

Executed by Lemma, the DOOH campaign at Delhi and Mumbai airports encouraged app downloads through a QR code.

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions.

The digital out-of-home campaign for Grofers’ GOBD sale was unveiled at CSI Mumbai Airport, with the help of programmatic outdoor platform Lemma

Tata Salt just initiated its Gandhi Jayanti special campaign.