Results for 'DOOH'


Brands can’t get enough of CGI OOH ads; But how much is too much?

The trend of creating outlandish OOH visuals through computer generated imagery seems to be picking up. Here is how the industry sees it unfold.

Is the meter down on auto-rickshaw advertising?

Autos have conventionally been a bantam supplement to more extensive ad campaigns. But where do the nippy three-wheelers stand in the current world of transit ads?

Vivo India’s latest campaign takes selfies to hoardings

The campaign ran for 30 days across Delhi, Gurugram, Noida, Bengaluru, Hyderabad, Chennai, Mumbai and Pune.

Tata CLiQ Luxury’s new campaign integrates outdoor and digital media

Executed by Lemma, the DOOH campaign at Delhi and Mumbai airports encouraged app downloads through a QR code.

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions.

Grofers tries programmatic OOH with Mindshare, Xaxis and Lemma

The digital out-of-home campaign for Grofers’ GOBD sale was unveiled at CSI Mumbai Airport, with the help of programmatic outdoor platform Lemma

“There are no boring product categories”: Tata Salt’s Sagar Boke

Tata Salt just initiated its Gandhi Jayanti special campaign.

Posterscope builds intrigue for Reebok EasyTone with 'reveal' campaign